Now that you are determined to plunge into the world of online business, it is essential to acknowledge the fact that as a start-up, you need to choose the best e-commerce platform. Even minor differences in features can adversely affect your business at a later stage. To choose the best one, you have to invest a lot of time and energy because you need to first grasp the features of most of the available e-commerce platforms.

At present, there are too many e-commerce platforms such as PrestaShop, Shopify, BigCommerce, Volusion, and so on. Out of these, more than 270,000 stores across 195 nations are using PrestaShop which speaks volumes about its immense popularity. So, to make things easier for you, let’s have a look at the reasons for which PrestaShop is termed as one of the best e-commerce platforms for start-ups.

Less development cost

PrestaShop, being an open-source software, facilitates you to cut the development cost by a fair margin. You will no longer be required to pay a hefty fee. Moreover, PrestaShop has one million community members that can help you massively enhance your newbie store at no cost at all!

Easy to set up

It offers a basic plan that allows you to enjoy a host of facilities like a free domain for one year, ample storage, SSL certificate, website, and much more. All these facilities for a minuscule fee of 0.99 dollars make the e-commerce platform ideal for you as a start-up business.

Search engine friendly

Whenever you are choosing an e-commerce platform to power your online store, the first thing that pops-up in your mind is whether it has features to make your store SEO friendlyor not to secure good rankings in search engine page results. PrestaShop indeed scores high in this aspect with its built-in SEO features such as URL rewriting, CMS pages, and much more. If you want to make your store more SEO friendly, you can opt for a premium SEO expert module that automatically creates purposeful meta tags, leverage the power of social media platforms, and so on.

User-friendly interface

You can manage or maintain an online store only when it has a user-friendly interface. The intuitive interface of PrestaShop makes it easy to upload product images, content, creation of diverse categories, configuration of existing features, and more without any technical knowledge.

Demographic assistance

Whether your target costumers are in India, US, UK, Canada, or any other country across the world, you can create, run and manage your online store effortlessly with PrestaShop. Your store’s content could be translated into more than three dozen languages.

Easy in-store marketing

As a start-up, you can yourself market your store products by using the brilliant features of PrestaShop that will let you create offers, giving an option to add gift wrapping, choosing discount modes, and even offering free shipping! The best part is that you can also give suggestions to your customer regarding products and can display your products with promotional content.

Fast checkout

Today, when most shoppers choose to abandon a shopping cart because of a lengthy checkout process, the one-page checkout process of PrestaShop gives you an edge over your competitors. Also, the platform allows you to include an order summary on the checkout page that gives more clarity to the interested shopper regarding the cumulative price and product detail before payment.

In short, when you are planning to create an online store as a start-up and budget is low, PrestaShop emerges as the best e-commerce platform with its brilliant features. However, if you are planning to start a full-fledged online store on a large scale, you can explore other alternatives too.

It is also a wise idea to get enrolled in a PrestaShop training institute to make the most of the features of the coveted e-commerce platform for your business.