Choosing a career path may be daunting but if we look at some trends then one thing is certain; digital presence matters a lot in 2021. The Covid-19 pandemic has acted as a boom for strong social media presence and digitization of many traditional businesses. With this in mind, digital marketing has taken the world by storm and is considered way more superior than traditional forms of marketing.

So, what exactly is digital marketing?

Digital marketing, also known as online marketing, refers to building brand awareness and offering products/service for sale via the internet and other forms of digital communication. It is including but not limited to social media marketing, paid online advertising and email.

Now, let us take a look at the bright prospects that lie ahead if you wish to choose a career in digital marketing.

Versatility

Since digital marketing encompasses many more roles and responsibilities over traditional marketing, there are plenty of varied job opportunities available. You can specialize in your area of interest by choosing from diverse options such as-

• SEO- Search Engine Optimization (SEO) is an organic form of improving website rankings and improving their visibility on search engines such as Google, Yahoo, Bing, etc.
• SMO- Social Media Optimization (SMO) consists of ways to improve the online presence of a brand on social media apps such as Instagram, Facebook, Twitter, LinkedIn, etc.
• PPC- Pay-per-click (PPC) includes paid forms of online advertisement which help in improving a web page’s digital visibility.
• Content Marketing- Content is king in today’s world of marketing and this form of marketing includes creating and curating content for social media, blogs, articles and so on.

Besides these career paths there’s email marketing, affiliate marketing, ecommerce executive and a bunch of others.

An Evolving Industry

Digital marketing is a growing industry and it is ever evolving. There is always something new and exciting to learn. The coronavirus pandemic for instance has completely revolutionized the world of digital marketing with offline brick and mortar businesses wanting to take up online initiatives. This is perhaps one of the best times to start a career in the field of digital marketing.

High Salary Packages

The demand for skilled digital marketing professionals has soared sky high amid the pandemic where new businesses want to enter the digital world and existing ones want to up their game. Before the industry reaches the point of saturation, you should get into it and seek first mover advantage. The more experience and training you possess, the higher your salary package will go.

Dynamic & Creative

Digital marketing is a dynamic field owing to its evolving nature and has considerable scope for creativity as well. All the innovative advertising campaigns run by popular brands fall under the purview of the digital marketing team. Their creativity is what boosts user engagement on their content, resulting in a prominent digital presence. The marketing team has considerable flexibility and liberty in their operations.

Endless Learning

In such a diverse field as digital marketing, you get to learn new things every day. You must keep yourself up to date with the latest technology and practices of the field in order to master it. The opportunities and learnings are always very unique. If you ever wish to change your domain within digital marketing you can easily do so by upskilling yourself since the career offers such flexibilities.

Post pandemic, digital marketing is at the bleeding edge of the online boom and will continue to be so for a long time. This is the perfect time for young people to enroll themselves in a digital marketing course and pursue a full time career in this field. The job is fun, rewarding and will never be out of demand.