The concept of Digital Marketing is constantly changing in 2016. The industry has become more challenging and dynamic. In this context, the contribution of digital marketing training in Kolkata has also increased. So, here are the predictions that are coming true in the field of digital marketing in 2016-

1. Interactive content will be mandatory

It is not about writing long articles, it is all about writing interactive content. A content needs to be framed in such a way that people get more engage to the information and turn to leads and then to sale. It is a tough competition nowadays that one should follow and get all the positive result in the field of digital marketing.

2. Social Media will be indispensable

Today, most people are active on social media. Digital marketing through social media will help you reach to maximum people. The return is 100% if the marketing techniques with good content hit the right audience. It will give you the prospect in your business and you can reach to your target audience without any hassle.

3. Influencer marketing

Influencer marketing helps the business to reach heights. How? You can partner with your friend or your known people and display your products and service as per your need. It will give you more impact and helps in the concept of digital marketing.

So, the demand of digital marketer is increasing day by day. If you want to excel in this career, then you can take up a digital marketing course in Kolkata and understand the core of the field. The educational knowledge and certificate will help you excel in your career and boost up your interest in becoming a digital marketer and help the business to rise high. It will definitely give you a better prospect and you can “go with the flow” of digital marketing trend.