The internet scenario is changing constantly. Last year’s marketing powerhouse is an old news this year. Time has changed, and now, digital marketing is a cornerstone of every advertising venture. The digital marketing pendulum swings so quickly that it has become a revolution in the marketing world.

How Digital Marketing has become a need for every business

Digital Revolution brings a big shift in the power balance, like for example discontinuation in the thought process of traditional buying path. Being digitally improved means that the consumers must have their own voice and they also want people to hear them aloud. They have the power to influence not only the situation where they can buy the goods, but also control others who buy goods around them.

Digital marketing today has become an essential need for every business because of the following reasons:

1. 1. It helps the company or the brand to stay one step ahead digitally. An integrated strategy for digital marketing will make sure that all the digital efforts are smooth. Since the world of internet has covered up all aspects of lives, it is important to catch up with competitors and stay ahead.
2. 2. Every business is unique in its own way. Whether the business is small, medium or large, the digital platform always provides a powerful chance to each company or brand to gain recognition.

Data on the requirement of Digital Marketing Professionals by 2020.

463 million people are using the internet in India and by 2020 it will increase to 300 million to the population accessing the world of internet. Therefore, the demand for digital marketing professionals is also increasing simultaneously according to the below-mentioned data, which shows that digital marketing jobs currently in demand on various portals.

For Digital Marketers, it is a big challenge in the year 2017 because there is a boom in the market, and every digital marketing expert is gearing up to stay in the competition to meet effective business goals. So, here are two updated marketing techniques that can lead to a fruitful result by 2020 for businesses and digital marketers.

1. Content Marketing Trend

The graph clearly shows that with time, there is app intervention that leads to the content sophistication.

2. Live Video Streaming Trend

“Going Live” is the new marketing trend for every business in today’s world. Instagram and Facebook have integrated this “live video” feature and gained mass appeal from people, different brands, and businesses. Currently, it is a trend, which draws the largest attention of millions of people who eagerly want to see something that is happening in real-time.

Today, customers and fans love the idea of watching someone’s perspective on particular goods and services. Now, live videos cater to meet the exact desire. Digital marketers use the “Live Video” feature to create loyalty and awareness to the potential customers for the particular brand or business.

Scope of Digital Marketing Training

With the rise of digital technologies, the marketing model has transformed completely. To succeed, digital marketers must have the potential to make a plan, measure the digital strategies and integrate particularly to meet business goals. Hence, the scope of digital marketing training is increasing day by day. The course program focuses on how the digital marketers can reach digitally savvy customers, connect and develop customer relationships and influence the customers to choose the digital way to buy.