The internet scenario is changing constantly. Last year’s marketing powerhouse is an old news this year. Time has changed, and now, digital marketing is a cornerstone of every advertising venture. The digital marketing pendulum swings so quickly that it has become a revolution in the marketing world.

How Digital Marketing has become a need for every business

Digital Revolution brings a big shift in the power balance, like for example discontinuation in the thought process of traditional buying path. Being digitally improved means that the consumers must have their own voice and they also want people to hear them aloud. They have the power to influence not only the situation where they can buy the goods, but also control others who buy goods around them.

Digital marketing today has become an essential need for every business because of the following reasons:

1. 1. It helps the company or the brand to stay one step ahead digitally. An integrated strategy for digital marketing will make sure that all the digital efforts are smooth. Since the world of internet has covered up all aspects of lives, it is important to catch up with competitors and stay ahead.
2. 2. Every business is unique in its own way. Whether the business is small, medium or large, the digital platform always provides a powerful chance to each company or brand to gain recognition.

Data on the requirement of Digital Marketing Professionals by 2020.

463 million people are using the internet in India and by 2020 it will increase to 300 million to the population accessing the world of internet. Therefore, the demand for digital marketing professionals is also increasing simultaneously according to the below-mentioned data, which shows that digital marketing jobs currently in demand on various portals.

For Digital Marketers, it is a big challenge in the year 2017 because there is a boom in the market, and every digital marketing expert is gearing up to stay in the competition to meet effective business goals. So, here are two updated marketing techniques that can lead to a fruitful result by 2020 for businesses and digital marketers.

1. Content Marketing Trend

The graph clearly shows that with time, there is app intervention that leads to the content sophistication.

2. Live Video Streaming Trend

“Going Live” is the new marketing trend for every business in today’s world. Instagram and Facebook have integrated this “live video” feature and gained mass appeal from people, different brands, and businesses. Currently, it is a trend, which draws the largest attention of millions of people who eagerly want to see something that is happening in real-time.

Today, customers and fans love the idea of watching someone’s perspective on particular goods and services. Now, live videos cater to meet the exact desire. Digital marketers use the “Live Video” feature to create loyalty and awareness to the potential customers for the particular brand or business.

Scope of Digital Marketing Training

With the rise of digital technologies, the marketing model has transformed completely. To succeed, digital marketers must have the potential to make a plan, measure the digital strategies and integrate particularly to meet business goals. Hence, the scope of digital marketing training is increasing day by day. The course program focuses on how the digital marketers can reach digitally savvy customers, connect and develop customer relationships and influence the customers to choose the digital way to buy.

Choosing a career path may be daunting but if we look at some trends then one thing is certain; digital presence matters a lot in 2021. The Covid-19 pandemic has acted as a boom for strong social media presence and digitization of many traditional businesses. With this in mind, digital marketing has taken the world by storm and is considered way more superior than traditional forms of marketing.

So, what exactly is digital marketing?

Digital marketing, also known as online marketing, refers to building brand awareness and offering products/service for sale via the internet and other forms of digital communication. It is including but not limited to social media marketing, paid online advertising and email.

Now, let us take a look at the bright prospects that lie ahead if you wish to choose a career in digital marketing.

Versatility

Since digital marketing encompasses many more roles and responsibilities over traditional marketing, there are plenty of varied job opportunities available. You can specialize in your area of interest by choosing from diverse options such as-

• SEO- Search Engine Optimization (SEO) is an organic form of improving website rankings and improving their visibility on search engines such as Google, Yahoo, Bing, etc.
• SMO- Social Media Optimization (SMO) consists of ways to improve the online presence of a brand on social media apps such as Instagram, Facebook, Twitter, LinkedIn, etc.
• PPC- Pay-per-click (PPC) includes paid forms of online advertisement which help in improving a web page’s digital visibility.
• Content Marketing- Content is king in today’s world of marketing and this form of marketing includes creating and curating content for social media, blogs, articles and so on.

Besides these career paths there’s email marketing, affiliate marketing, ecommerce executive and a bunch of others.

An Evolving Industry

Digital marketing is a growing industry and it is ever evolving. There is always something new and exciting to learn. The coronavirus pandemic for instance has completely revolutionized the world of digital marketing with offline brick and mortar businesses wanting to take up online initiatives. This is perhaps one of the best times to start a career in the field of digital marketing.

High Salary Packages

The demand for skilled digital marketing professionals has soared sky high amid the pandemic where new businesses want to enter the digital world and existing ones want to up their game. Before the industry reaches the point of saturation, you should get into it and seek first mover advantage. The more experience and training you possess, the higher your salary package will go.

Dynamic & Creative

Digital marketing is a dynamic field owing to its evolving nature and has considerable scope for creativity as well. All the innovative advertising campaigns run by popular brands fall under the purview of the digital marketing team. Their creativity is what boosts user engagement on their content, resulting in a prominent digital presence. The marketing team has considerable flexibility and liberty in their operations.

Endless Learning

In such a diverse field as digital marketing, you get to learn new things every day. You must keep yourself up to date with the latest technology and practices of the field in order to master it. The opportunities and learnings are always very unique. If you ever wish to change your domain within digital marketing you can easily do so by upskilling yourself since the career offers such flexibilities.

Post pandemic, digital marketing is at the bleeding edge of the online boom and will continue to be so for a long time. This is the perfect time for young people to enroll themselves in a digital marketing course and pursue a full time career in this field. The job is fun, rewarding and will never be out of demand.

Every click that online audience generates for reading an article, blog, advertisement, website or any other online content, is the result of the hard work and strategy of an experienced digital marketer. So, what you as an audience perceive of the click as an instinct or impulsion, is actually a result of a digital marketing skill.

The surefire benefits of digital marketing have tempted industries and businesses of all sizes to resort to it for business profits which has increased the demand for digital marketers.

Becoming a successful and an expert digital marketer is not only a matter of education. It is the amalgamation of several other qualities like perseverance, patience, understanding of target audience needs, and most importantly an extensive experience that hones the required skills over time. The better your set of digital marketing skills, the brighter will be your future.

Here is the list of the most important digital marketing skills that are required to make a living or a fortune.

Writing Skills

Though most people believe writing is for content writers, nonetheless, a digital marketer with a flair for writing can highlight this skill on his or her resume to get an edge over others. A digital marketer holds a technical understanding of optimizing a blog, an advertisement, website copy, etc., which if coupled with the talent of writing can produce the desired outcome effectively.

Communication Skills

Communication and digital marketing are co-related. It’s all about effective communication of a message about the product or service through a channel or platform. And to do this, one needs a sense of clarity. Moreover, talking to the clients consistently and putting forward an idea also calls for the skill.

SEO

SEO is far more than just earning top ranking search results. With the fast changing Google’s search algorithm, SEO trends are also changing. Thus, a digital marketer has to be always on the tip of his toe to keep pace with the new practices. Companies will need SEO experts to keep their online presence robust with the evolving tactics of SEO.

Email Marketing

This is a valuable skill of digital marketing in the recent times. Email marketing is not just about writing emails that lead to conversions but also the meticulous task of generating a vast email list of clients from the scratch. This list is then used for achieving a variety of goals like promoting new products, sending offer updates, increasing social media following, driving new sales and of course conversion.

Social Media Marketing

Social media like Facebook, Twitter, Instagram, Linkedin and others are not only platforms to socialize with friends and celebrities but have become significant media for promoting businesses and generating conversion. According to a report by Radiate Media, 2016, 78% of small businesses get a quarter of new customers through social media. Creating effective and interesting social media content requires a good amount of skill whereas poor quality content serves no purpose.

Content Marketing

Content is king. A digital marketer with an ability to curate and construct an engaging content and using it to market the product to a viral point, is considered an asset of the company. The aim of every content should be to engage viewers and keep them longer on the page. Every digital marketing skill is linked to content marketing.

Mobile Marketing

Though desktop and mobile marketing are not very different from each other yet they are different in ample ways. There is a huge increase in the number of mobile users and this has generated the demand for mobile marketing. The digital marketers should have adequate knowledge of optimizing the mobile website for a better user experience. This would help in generating leads, increase engagement, loyalty, sales and more.

As a freelancer, a part of a corporate, or a start-up, your opportunities in digital marketing are limitless. You can earn a fortune if your skills are optimized and utilized consistently. To learn the above skills you have to enroll in a well known digital marketing institute and later practice them as much as you can. This will surely help you succeed.