Since 2018, digital marketing spending in India has grown by 30% due to the amplifying usage of smartphones and people’s inclination to access everything online.

As the demand for digital gurus grows, this field is becoming one of the most sought-after career paths among graduates. Not only students, but 90% of professionals are upskilling themselves with different digital marketing courses to expand their earning potential.

Whether you are a student seeking to pursue a career in digital marketing or a professional looking to reskill, you have taken the right step toward your career advancement.

Digital marketing courses in Kolkata provide thorough training in SEO (search engine optimization), SMM (social media marketing), SEM (search engine marketing), PPC (pay-per-click), email marketing, and more.

However, the number of institutions has immensely grown with the increased demand for individuals with digital skills. With a huge choice, picking the right Kolkata digital marketing institute can be overwhelming for any learner.

Don’t worry!

We are here to help you choose the best institute offering digital marketing courses in Kolkata that cater to your unique career goals.

Sounds good?

Let’s get started!

How to Choose the Best Kolkata Digital Marketing Institute?

As digital marketing course fees in Kolkata vary from institution to institution, you should consider the following factors before enrolling your name in any.

• Accreditation: The institute should be accredited by recognized bodies like UGC, and AICTE, or work in partnership with industry leaders.
• Faculty: The institute should have qualified and proficient faculty with practical experience in the industry.
• Curriculum: The institute should provide a comprehensive curriculum covering all essential aspects of digital marketing.
• Hands-on Training: The institute should offer hands-on training through practical projects and assignments to strengthen skills.
• Testimonials: Research and read reviews from former students to get an idea of the quality of education, faculty, and more.
• Placement Assistance: The institute should offer reliable placement assistance after the course completion.
• Infrastructure and Facilities: The institute should have adequate facilities and infrastructure to offer a conducive learning environment.

Top Institutes Offering Digital Marketing Courses in Kolkata With Placement

Given the plethora of options available in digital marketing courses in Kolkata and the institutions offering them, picking the right one can be a daunting task.

To help you avoid this confusion, we have curated a list of top institutes in Kolkata offering a range of digital marketing courses.

Digital Marketing Courses in Kolkata	Duration of Course	Type of Certification	Placement Assistance
Karmick Institute	6 Months	Advanced Certification from E&ICT Academy-IIT Guwahati.	Yes
W3webschool	6 Months	ISO-verified certification.	Yes
Seven Boats Academy	1 Month- 6.5 Months	Professional certificate.	Yes
Digital Spinners Academy	6 Months	Digital marketing certificate.	Yes
IDCM- Institute of Digital & Content Marketing	3 Months- 6 Months	Certification in digital marketing.	Yes
NIHT	3 Months- 14 Months	Google-certified digital marketing certificate.	Yes
ADM- Academy of Digital Marketing	2 Months- 7 Months	Professional digital marketing certificate.	Yes
AIDM-Advance Institute of Digital Marketing	6 Months	Certificate of diploma, graduate, and post-graduate in digital marketing.	Yes
KDMI- Kolkata Digital Marketing Institute	6 Months	KDMI Course Completion Certificate	Yes
Digispire Academy	1 Month- 12 Months	Digital marketing certification	Yes

 

1. Karmick Institute

Website: https://www.karmickinstitute.com/

Mode of Education: Offline and hybrid.

Accredited by EICT-IIT Guwahati, Karmick Institute is one of the most reputable institutes that offers a wide range of advanced digital marketing courses in Kolkata. This institute offers 100% job placement assistance, quality education, and practical training to its students. Upon course completion, Karmick Institute offers advanced certification from E&ICT Academy, IIT Guwahati to validate skills and knowledge.

Karmick Institute offers 100% scholarships for students securing 80% and higher marks in X and XII and 8.0 CGPA in Mtech/BTech/BCA/MCA/MBA/BBA. For Science, Commerce, and Humanities graduates, a minimum of 55% marks is required to be eligible for early bird scholarships.

Their advanced facilities include top-end computer systems, first-rate web servers, lease line internet connectivity, and 24X7 power backup in fully- air-conditioned classrooms to create a conducive learning environment.

Karmick Institute’s Detailed Digital Marketing Course Curriculum:

Name of the Module	What Students Will Learn?
Module 1: Introduction to Digital Marketing	Basics of Digital Marketing
Module 2: Digital Marketing Avenues	Overview of different digital marketing channels including SMM, SEO, PPC, email marketing, content marketing, affiliate marketing, web analytics & visitor tracking, and YouTube and video marketing.
Module 3: Search Engine Optimization (SEO)	Fundamentals of SEO, on-page and off-page optimization techniques, competitor analysis, SEO audit, and more.
Module 4: Search Engine Marketing (SEM)	PPC concepts and platforms, types of online advertising, keyword research & analysis, creating and optimizing search ad campaigns, monitoring, and more.
Module 5: Social Media Marketing	Social media platforms, profile creation, and optimization, managing social media presence, creating and managing ads for Facebook marketing, LinkedIn marketing, Twitter marketing, and more.
Module 6: Content Marketing	Creating different formats of engaging content,  promoting content on different channels, optimizing content for user engagement and search engines.
Module 7: Email Marketing	Email marketing basics, building email lists, collecting and nurturing subscribers, creating engaging email marketing campaigns, utilizing email platforms like Mailchimp for campaigns, and more.
Module 8: Web Analytics & Visitors Tracking	Introduction to web analytics, understanding Google Analytics and setting it up for data tracking, analyzing website traffic, user behavior, and tracking conversions.
Module 9: YouTube and Video Marketing	Creating, promoting, and growing a YouTube channel, crafting and running video ad campaigns on YouTube, performance tracking, and monitoring audience engagement.
Module 10: Affiliate Marketing	Understanding affiliate marketing concepts, setting up and managing affiliate programs, selecting suitable products for affiliate marketing, and optimizing websites for affiliate marketing.
Module 11: Live Project	Practical application of SEO techniques to a website (on-page & off-page), creating and running Google and Facebook ad campaigns using provided credits.

 

Digital Marketing Course Faculty:

Karmick Institute provides students with practical training and advanced coaching by industry experts. Students get to learn from subject matter experts having more than 15 years of experience in the digital marketing field. Each mentor is committed to delivering first-rate instruction in an engaging and supportive environment in a classroom setting.

Placement Support:

Karmick Institute provides 100% job placement assistance to each and every learner. Other than accessing a wide range of job opportunities with over 250 hiring partners, this E&ICT-IITG-certified institute offers a range of placement services including mock interviews, and resume building to help students bag their dream jobs in top-tiered companies.

Course Fee: ₹25000 to ₹42000 depending on the plan (TechMaster & TechMaster Pro).

2. W3webschool

Mode of Education: Online and offline.

W3webschool is one of the most renowned institutes in Kolkata. It offers a wide range of digital marketing courses and provides 100% job placement assistance to its students. To validate student skills, it offers over 15 certifications. It offers both online and offline courses catering to different learning preferences.

Key Digital Marketing Courses Offered:

• Advanced SEO: In-depth SEO techniques and strategies.
• Google Ads/PPC: Best practices and advertising strategies in Google Ads.
• Email Marketing: Creating effective email campaigns and techniques to nurture leads and drive conversions.
• 360° Digital Marketing: SEO, SMM, SEM, content marketing, email marketing, and more.
• Social Media Marketing: Effective utilization of different social media platforms to create effective campaigns.

Course Fee: ₹45,000

3. Seven Boats Academy

Mode of Education: Online and offline.

Seven Boats Academy is another reputed institution that offers a range of digital marketing courses. It provides comprehensive training to students to equip them with essential skills to thrive in the digital marketing field.

Key Digital Marketing Courses Offered:

• Digital Marketing With AI: Advanced digital marketing techniques with artificial intelligence.
• ADMSC (Advanced Digital Marketing Specialization Course): Specialization in areas like content marketing, mobile marketing, and analytics.
• DMRC (Digital Marketing Regular Course): Fundamentals of digital marketing including social media marketing, email marketing, SEO, and PPC.
• ADDM (Advanced Diploma in Digital Marketing Course): In-depth knowledge and expertise in digital marketing.
• Diploma in Digital Marketing Course: Comprehensive overview of digital marketing covering all primary and secondary aspects of the field.

Course Fee: ₹10,000 to ₹66,000.

4. Digital Spinners Academy

Mode of Education: Online and offline.

Digital Spinners Academy is another digital marketing institute that has a strong reputation for providing quality training and education to students. This institute offers 100% placement assistance to its students to get them into the industry.

Key Features Digital Marketing Courses Offered:

• Advanced Digital Marketing Course: Covers a range of digital marketing topics including SEM, SEO, content marketing, social media marketing, and email marketing.
• SEO Specialist Course: Search engine optimization techniques.
• SEM Specialist Course: Cover paid advertising including Google Ads, Bing Ads, and more.
• Social Media Marketing Course: Effective use of different social media platforms for marketing.
• Content Marketing Course: Creation and distribution of high-quality content to engage and retain customers.
• Email Marketing Course: Creating effective email marketing campaigns to nurture leads and increase sales.
• Web Analytics Course: Learning web analytics tools and techniques to measure website performance and track user behavior.

Course Fee: Not disclosed on the website.

5. IDCM-Institute of Digital & Content Marketing

Mode of Education: Online and offline.

IDCM is another reputed institute that offers a range of digital marketing courses in Kolkata. This institute offers courses for both beginners and experienced professionals with 100% job placement assistance.

Key Digital Marketing Courses Offered:

• Digital Marketing Certification Course: Covers all aspects of digital marketing including SEO, SMM, SEM, and content marketing.
• Diploma in Digital Marketing: Thorough education and training in digital marketing concepts and strategies.
• Advanced Diploma in Digital Marketing: The most advanced course in digital marketing that provides in-depth skills and knowledge in the field.
• Facebook Ads Course: Creating effective campaigns and their management on the Facebook advertising platform.
• Google Ads Certification: Effective utilization of Google’s advertising platform to reach target audiences and attain marketing goals.

Course Fee: ₹31,000 to ₹51,000.

6. NIHT

Mode of Education: Offline.

NIHT is another leading digital marketing course provider in Kolkata offering comprehensive training and education programs. This institute offers 100% job placement assistance to their students to start their careers in the digital marketing world.

Key Digital Marketing Courses Offered:

• Digital Marketing Foundation: SEO basics, SMM fundamentals, content marketing, and email marketing concepts.
• Advanced Digital Marketing: Advanced SEO techniques, web analytics, mobile marketing, PPC, and digital marketing platforms.
• Specialized Digital Marketing: Digital marketing strategy, analytics, automation, and influencer marketing.

Course Fee: ₹12,000 to ₹82,600.

7. ADM-Academy of Digital Marketing

Mode of Education: Online and offline.

ADM is another renowned institute specializing in digital marketing education. This institute provides 100% job assistance to the students and practical learning to equip them with the necessary skills to excel in the digital marketing world.

Key Digital Marketing Courses Offered:

• SEO Fundamentals: SEO and search engine basics, on-page and off-page optimization techniques, SEO tools, and analytics.
• SEM Essentials: Creation and management of campaigns, Google Ads fundamentals, SEM reporting and analysis.
• SMM Basics: Content creation and curation, social media advertising, and analytics.
• Digital Marketing Strategy: Planning and goal setting, budgeting, allocation, and evaluating results.

Course Fee:  ₹15,000 to ₹80,000.

8. AIDM- Advance Institute of Digital Marketing

Mode of Education: Offline and online.

AIDM is one of the renowned institutes offering digital marketing courses in Kolkata. This institute provides comprehensive training and education in digital marketing to help students succeed in the industry.

Key Digital Marketing Courses Offered:

• SEO foundation: Introduction to SEO and search engines, on-page and off-page SEO techniques, local SEO, keyword research, and analysis.
• Paid Ads and Social Media: Google Ads fundamentals, creation and management of PPC campaigns, social media advertising, and strategies.
• Content Marketing and Email Marketing: Planning content and distribution, email marketing basics, segmentation, campaign creation, and optimization.
• Digital Marketing Analytics and Strategy: Web analytics basics, Google Analytics, digital marketing strategy development.

Course Fee: ₹15,000 to ₹60,000.

9. KDMI- Kolkata Digital Marketing Institute

Mode of Education: Offline and online.

KDMI is another institute in Kolkata that specializes in providing comprehensive education and training in the field of digital marketing. This institute offers offline, online, and hybrid learning to cater to all learning preferences.

Key Digital Marketing Courses Offered:

• SEO Fundamentals: Introduction to SEO and search engines, on-page and off-page SEO, research and analysis of keywords.
• Paid Ads and Social Media: Fundamentals of Google Ads, creation and management of PPC campaigns, social media marketing, strategies, and advertising.
• Content Marketing and Social Media Marketing: Planning, strategizing, and distributing content, email marketing basics, segmentation, and optimization.
• Digital Marketing Analytics and Strategy: Basics of web analytics, Google Analytics, digital marketing strategy development, setting goals, and measurement of results.

Course Fee: Not specified on the website.

10. Digispire Academy

Mode of Education: Online and offline.

Digispire Academy is another reputed institution that offers various digital marketing courses in Kolkata. This institute provides practical training to the students to make them ready for the dynamic digital marketing world.

Key Digital Marketing Courses Offered:

• SEO Foundations: On-page optimization, off-page SEO strategies, keyword research, local SEO, and technical SEO.
• Social Media and Paid Advertising: Creation and management of Google Ads campaigns, leveraging various social media platforms to engage audiences.
• Email Marketing and Content Marketing: Email marketing basics and campaign optimization, content strategy, and creation.
• Digital Marketing Strategy and Analytics: Web analytical tools, digital marketing data analysis, setting goals, and measuring performance.

Course Fee: ₹33,500 to ₹74,800.

To Conclude

Kolkata offers a diverse range of digital marketing courses that cater to different learning preferences and goals.

Whether you are a beginner, or a working professional, options in digital marketing courses in Kolkata are abundant. Remember, digital marketing course fees in Kolkata vary from institute to institute, so check your budget and career goals before enrollment.

So, this was our list of top-rated institutes each offering a comprehensive program that equips learners with the essential skills to thrive in this dynamic digital marketing landscape.

 

FAQs About Digital Marketing Courses in Kolkata

Who can benefit from digital marketing courses in Kolkata?

Digital marketing courses in Kolkata can benefit a range of learners, from graduates and creative people to professionals looking for career change. Plus, any student who completed +2 with a minimum of 50% can pursue a career in digital marketing.

Is digital marketing in demand?

Yes, digital marketing is in high demand both for learners looking to build a flourishing career and businesses seeking to improve their online presence.

What is the salary of a digital marketing professional in Kolkata?

The average annual salary of a student after completing a digital marketing course in Kolkata varies between 3 lac p.a to 5 lac p.a.

Which is the best institute to pursue a digital marketing course in Kolkata?

Karmick Institute, Seven Boats Academy, W3webschool, and IDCM are some of the leading digital marketing course providers in Kolkata.

Is digital marketing a good career to pursue in Kolkata?

Absolutely! Digital marketing is one of the best careers to pursue in Kolkata. However, you need to pick the best digital marketing institute to build a strong career foundation.

Which is the best course in digital marketing?

SEO, SMM, Google Ads, Facebook Ads, web analytics, content marketing, video marketing and email marketing are some of the best courses for digital marketing.

What is the course fee of digital marketing in Kolkata?

While digital marketing course fees in Kolkata vary from institute to institute, you can expect to pay between ₹10,000 to ₹80,000 depending on the duration and type of the course.

Which digital marketing skill is the highest paid?

SEO, Google Analytics, PPC, SMM, video marketing, content marketing and email marketing are the highest-paying digital marketing skills.

Choosing a career is always an overwhelming task. A small mistake in selection can lead to big troubles. You eventually select a career that gives you long-term stability and good pay. Sometimes, the other factors that play a crucial role in career selection are promotional chances and passion. So, if you have already selected digital marketing as your career and thinking of ways to justify your decision, here are the top 7 reasons to remember.

Huge Demand

Today, digital marketing professionals are in high demand. Everything is now digital, especially in the wake of a pandemic when conventional marketing tactics are not enough to target potential or existing customers. Also, marketing is part and parcel of almost every industry, regardless of its size and type. Various new trends like Artificial Intelligence, Voice Search Engine Optimization (VSEO), social media marketing, Data-driven marketing, and more are becoming mainstream to help businesses stay relevant in a competitive world. So, the career prospects in digital marketing are continually broadening.

Dynamic and Creative

The world of digital marketing is both dynamic and creative. Once you start working as a professional, you will understand that you have to learn continuously and devise new ways to implement your digital marketing strategies to beat the competition. Companies love to have marketing professionals who think out of the box to engage their audience.

Attractive Salary

Salary is always a crucial factor while choosing a career, and digital marketing does not disappoint. In India, while an entry-level digital marketing professional can fetch an annual package of 3 lakhs, a person at a senior level can easily command a package of up to 15 lakhs.

Evolving industry

If you love to learn new skills, digital marketing is undoubtedly the best career choice. The industry is evolving at a fast pace. Hence even after learning digital marketing skills, you will get ample opportunities to learn new skills.

Dynamic work environment

You are likely to meet new people from diverse backgrounds while working as a digital marketing professional. Remember, it is a dynamic sector. So, there would be no boredom as in the case of other jobs. Moreover, you can also work as a freelancer as per your preference!

Any professional background

Unlike other fields such as medical or engineering, where you must pick subjects from the start, you can always give a shot at digital marketing as a career after completing a digital marketing course.

Training at own pace

Digital marketing is the best career choice as it allows you to train yourself at your own pace. You can start from scratch by working on your social media or taking online courses at flexible hours.

One of the foremost things to remember is always to choose the best digital marketing training institute. In Kolkata, there are plenty of training institutes with the best infrastructure facilities where you can enroll yourself in learning digital marketing skills.

Digital Marketing or Tech based skills continue to have a very high demand in the marketplace. With the limited number of professionals operating in this domain, their market value seems to be increasing with every passing day. This is because businesses are constantly on the lookout to adopt new technologies and stay ahead of the competition.

Companies who intend to stay profitable in 2018 will continue to demand digital and tech professionals for themselves. To avail themselves of the best talent in the industry, they will not shy away from paying top dollars in return.

SEO

As far as digital Marketing skills go, SEO is at the top of the list. This is because SEO is not merely the practice of making the websites reflect in search queries.

Owing to the fact that Google constantly keeps tweaking its search algorithm, SEO practices are constantly evolving. White hat marketing techniques such as guest blogging and content marketing are assuming paramount importance inside the marketing strategy of any good organization. These tools, in turn, are of critical importance to SEO success.

Due to the immense importance associated with a good SEO strategy, companies no longer look at SEO experts as a luxury.

Instead, a competent SEO team is now part and parcel of any good marketing team.

Companies realize that they need to constantly stay up to date with the latest developments in the SEO world. Over and above taking care of the technical aspect of SEO, they also need people who will be able to add value to the lives of the customers.

While SEO knowledge will always keep a professional in high demand with lucrative offers, it should be noted that SEO is not easy. This is because it is an extremely dynamic field which is constantly changing to keep up with the ever-changing practices of the Google algorithm.

Technical Know how

Marketing technologies have witnessed a phenomenal growth this decade. From this, it is clear that the future belongs to tech-based automated solutions. Today, the martech world is filled with players such as HubSpot, SharePoint, Marketo, Sitecore, Eloqua, Salesforce and Pardot. These players boost effectiveness, integrate automation and improve the efficiency of the business needs of their clients.

In order to take effective advantage of these tools, we need to first assess which parameters we are trying to gauge. This will help us in determining how to best utilize the marketing tools at our disposal to drive the revenue top line of our business. Demand for martech professionals has led to a vast range of new job titles across organizations. These include Marketing Automation Specialists, Demandware Consultants, Eloqua Architects, Marketo Specialists and Martech Business Analysts etc.

Video Marketing

Video content marketers are in very high demand when it comes to digital marketing. This is because video content is exploding in popularity with every passing day. Good videos are the key to engaging and enriching the experience of any visitor to the site and thereby hopefully convert them into a paying customer. Probably the biggest reason why video is surging in popularity is that it is much easier to engage with rather than a blog post. Hence, digital marketers with the skill set of video content marketing under their belts are very high in demand.

PPC Executive

PPC or Pay Per Click experts are in very high demand right now. PPC denotes the activity of bringing in traffic that is targeted onto a website. In its simplest term, PPC is trying to get a company’s website the highest paid ranking possible in search queries. PPC requires huge competition and high budget. To excel at PPC, one needs to be exceptionally skilled at strategic skills and maths. One needs to be well versed in both Google AdWords as well as Google Analytics. PPC experts need to effectively be able to report, optimize and create campaigns that add value to the company’s top line. The main aim of any successful PPC campaign is to get the maximum number of visitors to a website at the lowest cost possible.

People learn about PPC marketing a number of ways. They can take digital Marketing courses on Google AdWords and Analytics. They can watch Live Chats and PPC Webinars. They can also read blogs such as PPC Hero, PPC Chat, Search Engine Watch and Inside Ad words etc.

Social Media Marketing

Social Media is a powerful tool in the modern marketing world. The rate of growth of social media platforms have been faster than the internet in the past decade and there is no reason to believe it will slow down. As much as a third of the global population today uses some form of social media platform.

With such exponential popularity among target customers, it should come as no surprise that companies are trying to capitalize on this amazing opportunity. However, it is easier said than done. The daunting task of effectively leveraging social media to one’s advantage gives skilled professionals an edge when it comes to their demand in the marketplace.

Simply put, social media is hardly putting mere content on Facebook. Each platform needs to be approached in a different way. This takes skill. In order to properly leverage each social platform properly for one’s business, one needs to understand the specific platform in question in and out. This means knowing which parts of the day to post in order to garner the maximum amount of attention, which type of content gets the most response across each platform and where inside each platform does the target customer hang out.

Once we have mastered the basics of social media marketing, it is time then to leverage paid marketing on social media. In order to do so, one needs to develop an understanding of visual marketing, copywriting, analytics and color psychology.

Mastering social media marketing is no easy task. This is one of the reasons why competent social media experts are in such high demand in the industry. Experts who are able to justify ROI to their clients on Social Media rake in the big bucks in return.

UX Designing

User Experience or UX is more than just about design. It is about tracking the behavior of a customer. UX tries to study, understand and then manipulate the behavior of target customers on the site in order to persuade them into going through with a purchase.

For any company to substantiate its top line through its online presence, it is critical that it understands the behaviors of its customers properly. Otherwise, even the best online marketing strategy will not be able to deliver the expected traction. UX experts are adept at understanding the subtleties of customer behavior and thereby deliver design templates and interface that lead to higher lead generation, more customer retention and sales increase.

Community Management

People always want to identify with a community. One of the most important skills that a digital marketer can possess is to cultivate a positive community on behalf of the brand. The best place to build a community is on social media. However, merely updating Facebook Posts on a page every once in a while, will not tantamount to building a community.

In order to develop a viable community on behalf of any brand, a digital marketer has to grow and maintain long-term relationships with the clients. A good digital marketer will gain insights into every customer in order to gauge how best to communicate with them.

Content Writing

Probably the most in-demand skill right now in the field of digital marketing is that of a content manager. This is amply demonstrated by the importance of every new Google Update. No good digital marketing manager would ever underestimate the need for a good content manager in order to woo the customers.

For individuals to become good content marketing professionals, they need to have an understanding of Digital Marketing. They have to deliver content that that helps in lead generation, increases brand loyalty and engagement.

Of late, there has been an increased demand in the role of competent content managers. Of course, as mentioned above, this would require the development of certain skills.